MVA Lead Cost Calculator
Enter a quote for MVA leads and see straight away whether it is fair for your state, and what one signed case will cost. Free, no email.
By Tarun Kapoor, Founder · Published 2026-10-09
per lead
Leave it blank to see what the market charges.
Exclusive lead / warm transfer · Florida
$3,900–$5,850
per signed case at the Florida rate of $585
$585Market range per lead$1,105
- Leads to sign one case
- 7–10
- Typical sign rate
- 10–15%
Cost per signed case in Florida, by what you buy
Midpoint prices and sign rates; exclusive uses the Florida rate card. Excludes intake time: cheap leads need far more calls per signed case.
Exclusive leads in Florida are $585 each on our rate card, about $4,680 per signed case. A 30-minute call confirms the volume open this month.
MVA lead cost by lead type, 2026
The price per lead tells you little on its own. The column that matters is cost per signed case: price divided by the share of leads that sign.
| Lead type | Price | Sign rate | Cost per signed case |
|---|---|---|---|
| Exclusive lead / warm transfer | $585–$1,105 per lead | 10–15% | $3,900–$11,050 |
| Shared lead | $40–$90 per lead | 3–6% | $667–$3,000 |
| Pay-per-call (inbound call) | $80–$250 per call | 8–14% | $571–$3,125 |
| Aged lead (8–30 days old) | $10–$40 per lead | 2–4% | $250–$2,000 |
| Signed retainer (per case) | $2,500–$4,800 per retainer | Signed | $2,500–$4,800 |
Exclusive prices are our rate card; shared prices and sign rates are from the 2026 MVA Lead Cost Report. Retainer prices are other vendors’ published figures for standard auto cases.
Exclusive MVA lead cost by state
Exclusive prices are set per market, not per case type. Cost per signed case below uses a 12.5% sign rate, the midpoint of the 10–15% range for standard auto.
| Market | Per lead | Per signed case |
|---|---|---|
| Alabama | $585 | $4,680 |
| Alaska | $585 | $4,680 |
| Arizona | $1,040 | $8,320 |
| Arkansas | $650 | $5,200 |
| California | $845 | $6,760 |
| California — LA County | $1,105 | $8,840 |
| Colorado | $780 | $6,240 |
| Connecticut | $1,105 | $8,840 |
| Delaware | $585 | $4,680 |
| District of Columbia | $585 | $4,680 |
| Florida | $585 | $4,680 |
| Georgia | $1,040 | $8,320 |
| Hawaii | $585 | $4,680 |
| Idaho | $585 | $4,680 |
| Illinois | $780 | $6,240 |
| Illinois — Cook County | $910 | $7,280 |
| Indiana | $585 | $4,680 |
| Iowa | $585 | $4,680 |
| Kansas | $585 | $4,680 |
| Kentucky | $650 | $5,200 |
| Louisiana | $650 | $5,200 |
| Maine | $585 | $4,680 |
| Maryland | $585 | $4,680 |
| Massachusetts | $585 | $4,680 |
| Michigan | $585 | $4,680 |
| Minnesota | $585 | $4,680 |
| Mississippi | $585 | $4,680 |
| Missouri | $585 | $4,680 |
| Montana | $585 | $4,680 |
| Nebraska | $585 | $4,680 |
| Nevada | $1,060 | $8,480 |
| New Hampshire | $585 | $4,680 |
| New Jersey | $585 | $4,680 |
| New Mexico | $585 | $4,680 |
| New York | $715 | $5,720 |
| North Carolina | $585 | $4,680 |
| North Dakota | $585 | $4,680 |
| Ohio | $585 | $4,680 |
| Oklahoma | $585 | $4,680 |
| Oregon | $585 | $4,680 |
| Pennsylvania | $585 | $4,680 |
| Rhode Island | $585 | $4,680 |
| South Carolina | $585 | $4,680 |
| South Dakota | $585 | $4,680 |
| Tennessee | $650 | $5,200 |
| Texas | $748 | $5,984 |
| Utah | $715 | $5,720 |
| Vermont | $585 | $4,680 |
| Virginia | $585 | $4,680 |
| Washington | $585 | $4,680 |
| West Virginia | $585 | $4,680 |
| Wisconsin | $585 | $4,680 |
| Wyoming | $585 | $4,680 |
How to check an MVA lead quote
- Name the product.“Lead” covers five different things, from a 30-day-old record sold to six firms to a client who has already signed. Get the vendor to say which one in writing.
- Place the price in its band.Under the band is the bigger warning sign. Exclusive supply does not clear at shared prices, so a cheap “exclusive” lead is usually not exclusive.
- Convert to cost per signed case. Divide the price by your realistic sign rate. If you do not know yours, use the bands above, then see what an intake rewrite did to one firm’s rate.
- Check the terms behind the price. Exclusivity, credits for off-criteria leads, and delivery speed move cost per case more than a $50 discount does.
Before you buy MVA leads: what a fair price leaves out
A quote inside the range is a starting point, not a verdict. Three things decide whether the leads pay for themselves.
- Is it really exclusive? Ask for the clause and the audit trail. Verify a vendor’s exclusivity claim before you compare prices.
- What gets credited? Represented, at-fault and out-of-area leads should come back as credits. Our buy MVA leads checklist covers the terms to get in the contract.
- Can your intake reach them? Web leads you never call still cost money. Warm transfers arrive connected, which is part of why they price higher.
For the wider market picture, see how much lawyers pay for MVA leads, or ask any vendor the 12 questions that expose a bad lead deal.
FAQ
MVA lead cost questions
How much do MVA leads cost in 2026?
Shared MVA leads cost $40–$90 each and exclusive leads $585–$1,105, set per state. Pay-per-call runs $80–$250 per qualified call, aged leads $10–$40, and signed standard-auto retainers $2,500–$4,800 per case.
Is a cheaper MVA lead a better deal?
Not necessarily. A $65 shared lead signing at 3–6% costs $1,083–$2,167 per signed case. A $585 exclusive lead signing at 10–15% costs $3,900–$5,850. Compare cost per signed case, then add the intake hours each type eats: shared leads mean racing three to eight other firms to the phone.
What does it mean if a quote is below the market range?
For exclusive leads, a price under the rate-card floor usually means the lead is shared, resold after a window, or bought from an aggregator. For shared leads, it usually means the record is aged. Ask for the delivery timestamp and the exclusivity clause in writing before you buy.
How many MVA leads do I need to sign one case?
Divide 1 by your sign rate. At the 10–15% typical for exclusive standard-auto leads that is 7–10 leads per signed case. Shared leads need 17–34.
Why does MVA lead cost vary by state?
Exclusive lead prices follow what it costs to generate a real-time accident inquiry in that market: ad click prices, Spanish-language demand, and how many firms compete for the same claimants. Arizona, Georgia, Nevada and Connecticut sit at the top of our rate card; most states sit at the floor.
Where do the calculator's numbers come from?
Exclusive prices are our published rate card for all 50 states and DC. Shared prices and sign rates are from our 2026 MVA Lead Cost Report. Pay-per-call and aged bands are the ranges published on our pay-per-call and aged-lead guides, and retainer prices are other vendors' published figures. Cost per signed case is price divided by sign rate.
Want a fixed price for your state?
Exclusive MVA leads at one published rate per market. Book 30 minutes and leave with this month's price and the volume that is open.