MVA Lead Cost Report 2026
What personal injury firms pay for motor vehicle accident leads in 2026 — shared and exclusive CPL, signed-case rates, and cost per signed case, by case type and market.
By Tarun Kapoor, Founder · Published 2026-07-13 · Updated 2026-07-13 · Download the data (JSON)
Methodology — how these numbers are calculated
Ranges are aggregated from exclusive MVA lead campaigns run by MVA Leads and Mass Tort Marketing Agency across our active states, combined with buyer-reported intake outcomes (contact rate, signed-case rate) from participating firms and observed shared-network pricing in the same markets. Figures are reported as ranges because case mix, metro, and intake speed move results; they are updated as new delivery data accumulates.
Based on campaign delivery and buyer-reported outcome data collected January 2025 – June 2026 across the 12 markets listed below.
Benchmarks by case type
| Case type | Shared CPL | Exclusive CPL | Signed rate | Cost / signed case |
|---|---|---|---|---|
| Standard auto | $40–$90 | $250–$400 | 10–18% | $1,800–$2,800 |
| Motorcycle | $60–$120 | $300–$450 | 10–16% | $2,200–$3,500 |
| Pedestrian | $80–$150 | $320–$500 | 9–14% | $2,500–$4,000 |
| Commercial truck | $120–$300 | $450–$900 | 6–12% | $5,000–$12,000 |
| Wrongful death | $200–$500 | $600–$1,200 | 5–10% | $8,000–$15,000+ |
In plain terms: a standard auto MVA lead sold exclusively runs $250–$400 and signs at 10–18%, producing a cost per signed case of $1,800–$2,800. Shared leads price at $40–$90 but sign in the low single digits once three to eight firms are dialing the same person, which usually makes their cost per signed case higher than exclusive supply.
Exclusive CPL by market
| Market | Exclusive CPL range | Bilingual demand |
|---|---|---|
| California (CA) | $280–$450 | Yes |
| Texas (TX) | $220–$380 | Yes |
| Florida (FL) | $240–$400 | Yes |
| New York (NY) | $260–$420 | No |
| Oregon (OR) | $180–$290 | No |
| Los Angeles (CA) | $300–$500 | Yes |
| Houston (TX) | $230–$400 | Yes |
| New Jersey (NJ) | $260–$420 | Yes |
| Ohio (OH) | $200–$320 | No |
| Pennsylvania (PA) | $230–$380 | No |
| Illinois (IL) | $240–$380 | Yes |
| Georgia (GA) | $220–$360 | No |
How this sits against national data
- NHTSA's Crash Report Sampling System estimates roughly six million police-reported motor vehicle crashes and more than two million people injured in the U.S. each year — the underlying volume that MVA lead supply is drawn from. (National Highway Traffic Safety Administration (NHTSA))
- The Insurance Information Institute tracks rising auto claim severity and litigation costs, which is the demand-side pressure that keeps personal-injury acquisition costs climbing year over year. (Insurance Information Institute — Facts + Statistics: Highway safety)
Citing this report
Cite as: MVA Leads, “MVA Lead Cost Report 2026,” mvaleads.org, updated 2026-07-13. The underlying table data is available as JSON. For the buyer-facing view of the same numbers, see pricing and the per-state pages.