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How much do lawyers pay for MVA leads?

Honest benchmarks for what personal injury attorneys actually spend on exclusive MVA leads in 2026, and what they get on a cost-per-signed-case basis.

By case type

Shared looks cheaper. Exclusive wins on signed-case math.

Ranges reflect 2026 averages across exclusive PI lead supply in U.S. markets. Your actual numbers will vary by state, intake speed, and case mix.

Case typeShared CPLExclusive CPLSigned rateCost / signed case
Standard auto$40–$90$250–$40010–18%$1,800–$2,800
Motorcycle$60–$120$300–$45010–16%$2,200–$3,500
Pedestrian$80–$150$320–$5009–14%$2,500–$4,000
Commercial truck$120–$300$450–$9006–12%$5,000–$12,000
Wrongful death$200–$500$600–$1,2005–10%$8,000–$15,000+

How much do lawyers pay for MVA leads?

Personal injury attorneys typically pay $30–$120 per shared lead and $250–$500 per exclusive MVA lead in the United States. Cost per signed case usually runs $1,500–$3,000 for standard auto accidents and $5,000–$15,000+ for catastrophic, wrongful-death, or commercial-truck cases.

How much do law firms pay for leads at scale?

Mid-sized PI firms typically run $25,000–$80,000 per month in exclusive MVA lead spend across two to five states. Large firms with 20+ attorneys often run $100,000–$500,000/month. The cost-per-signed-case figures above hold at scale as long as supply is state-specific and exclusivity is preserved — they degrade in shared networks because the same leads compete against more firms.

What is a good price per lead?

A good price per lead is one that produces a positive return on a signed-case basis. For exclusive MVA leads, that usually means $250–$400 per lead in most states with a 10–18% sign-up rate, producing a cost per signed case below $3,000 on standard auto cases. "Good" is always relative to cost per signed case, not the headline CPL. A $200 lead at a 3% sign rate is more expensive ($6,667 per case) than a $400 lead at a 14% sign rate ($2,857 per case).

Is $10,000 a lot for a lawyer?

$10,000 is not a lot for a personal injury law firm to spend on lead acquisition in a single month — most growth-focused PI firms run between $10,000 and $100,000 per month. For an individual attorney's billing or a single case fee, $10,000 is modest; PI cases routinely settle for six- and seven-figure amounts.

What is the 80/20 rule for lawyers?

The 80/20 rule for lawyers is the observation that roughly 80% of a firm's fee revenue comes from about 20% of its cases or marketing channels. In practice it means concentrating on high-value case types (severe-injury MVA, truck, wrongful death) and the lead sources that produce them, rather than chasing every inquiry.

How to make $500,000 as a lawyer

Personal injury lawyers reach $500,000+ in annual fee revenue by signing a steady volume of moderate-to-high-value cases. A common path: 30–50 signed MVA cases per year at an average net fee of $12,000–$20,000, fueled by predictable lead acquisition, tight intake conversion, and disciplined case selection.

By state

Exclusive CPL ranges by market.

FAQ

Frequently asked

How much do lawyers pay for leads?
Personal injury attorneys typically pay $30–$120 per shared lead and $250–$500 per exclusive MVA lead in the United States. Cost per signed case usually runs $1,500–$3,000 for standard auto accidents and $5,000–$15,000+ for catastrophic, wrongful-death, or commercial-truck cases.
How much do law firms pay for leads?
Personal injury attorneys typically pay $30–$120 per shared lead and $250–$500 per exclusive MVA lead in the United States. Cost per signed case usually runs $1,500–$3,000 for standard auto accidents and $5,000–$15,000+ for catastrophic, wrongful-death, or commercial-truck cases.
What is a good price per lead?
A good price per lead is one that produces a positive return on a signed-case basis. For exclusive MVA leads, that usually means $250–$400 per lead in most states with a 10–18% sign-up rate, producing a cost per signed case below $3,000 on standard auto cases.
Is $10,000 a lot for a lawyer?
$10,000 is not a lot for a personal injury law firm to spend on lead acquisition in a single month — most growth-focused PI firms run between $10,000 and $100,000 per month. For an individual attorney's billing or a single case fee, $10,000 is modest; PI cases routinely settle for six- and seven-figure amounts.
What is the 80/20 rule for lawyers?
The 80/20 rule for lawyers is the observation that roughly 80% of a firm's fee revenue comes from about 20% of its cases or marketing channels. In practice it means concentrating on high-value case types (severe-injury MVA, truck, wrongful death) and the lead sources that produce them, rather than chasing every inquiry.
How to make $500,000 as a lawyer?
Personal injury lawyers reach $500,000+ in annual fee revenue by signing a steady volume of moderate-to-high-value cases. A common path: 30–50 signed MVA cases per year at an average net fee of $12,000–$20,000, fueled by predictable lead acquisition, tight intake conversion, and disciplined case selection.
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