What are exclusive MVA leads?

An exclusive MVA lead goes to a single law firm — it is never resold or shared with competing attorneys. Because the injured person hears from only one firm, contact and signing rates run several times higher than shared supply. The complete breakdown lives on the MVA Leads homepage.

Are shared MVA leads cheaper per signed case?

Usually not. Shared leads cost $40–$120 against $585–$1,105 exclusive, but contact rate falls to 25–35% and signed-case rate to 3–6%. Shared can still win on cost per signed case for firms that answer inside 30 seconds or that resell rather than work the file — for everyone else exclusive wins by 30–60%.

How much do shared MVA leads cost?

In 2026, shared MVA leads run roughly $30–$120 each and exclusive leads $585–$1,105, with standard auto cases signing at $3,900–$11,050 per case and catastrophic or commercial-truck cases at $5,300–$22,100+. Full benchmark tables by case type and state are on our pricing page.

Exclusive vs. shared MVA leads

The math on shared versus exclusive lead supply, why it usually surprises new PI buyers, and the two situations where shared still wins.

What are shared MVA leads for attorneys?

Shared MVA leads are accident inquiries sold to two or more law firms at the same time, so the injured person is contacted by several attorneys within minutes of submitting a form. They run roughly $40–$120 against $585–$1,105 for exclusive supply, and sign at 3–6% against 10–15% because the claimant retains whoever reaches them first.

Price against outcome. Shared supply runs $40–$120 per lead versus $585–$1,105 exclusive, but signs at 3–6% versus 10–15% — so the cheaper lead is not automatically the cheaper case.
The mechanism is the race. Three to eight firms receive the same record simultaneously. Contact rate falls to 25–35% because the claimant is fielding calls from every buyer at once, and retains whoever reaches them first.
“Shared” is not a standardised term. Legal Brand Marketing describes shared leads as distributed to multiple firms and exclusive leads as delivered to a single law firm at a higher price; Exclusive Leads Agency advertises 100% exclusive, prequalified real-time MVA leads and signed MVA retainers, and does not publish a shared-lead product; and Martindale-Avvo LeadDirect markets MVA leads as exclusive to the buying firm, passed in real time, at a fixed cost per lead with no long-term commitment. Three vendors, three different contracts. Get the number of recipients written into yours.

The numbers, side-by-side

Metric	Shared lead	Exclusive lead
Cost per lead	$40–$120	$585–$1,105
Contact rate	25–35%	75–90%
Qualified rate	40–60% of contacts	55–70% of contacts
Signed-case rate	3–6%	10–15%
Cost per signed case	$1,500–$3,500	$3,900–$11,050

Why exclusive usually wins on cost per signed case

Shared looks cheaper on the surface, but you’re paying for a lead that 3–8 other firms are paying for at the same moment. The prospect gets bombarded with calls, contact rate craters, and the signed-case math reflects that. Exclusive supply trades a higher headline CPL for a much higher conversion through the funnel.

When shared still wins

Two narrow situations:

You have a literal 30-second-or-less first-call response built into your intake stack and you can win the race.
You’re running a high-volume claims operation that doesn’t need to sign every prospect — i.e., you’re selling cases or settling claims rather than running the file to recovery.

How to test it for your firm

Pick a single state. Run 30 days of exclusive supply with a fixed CPL. Track contact rate, qualified rate, and signed-case rate independently. Run 30 days of shared in the same state, same case mix. Compare cost per signed case. The decision will usually make itself.