How it started — six years on the buying side
I started buying media for personal-injury firms in 2019. Google Ads, then Meta when the iOS changes broke half the funnel everyone had been running, then TikTok, then OTT and connected TV when budgets could finally stretch that far. The work was always the same shape: pay the platform a dollar, turn it into an inbound from someone who was just in a crash, get them to a firm with a real intake team in the next four minutes.
At MassTortAgency.net, we got good at the mass-tort version of that job — talc, hair relaxer, Roundup, AFFF, ozempic, camp lejeune. By 2024 we were managing seven-figure monthly spend across a handful of firms and shipping leads on webhooks that fired before the form even animated off the screen.
What I kept seeing
The firms who could afford that level of operation were the firms who were already big. The 40-attorney shops, the multi-state PI brands, the funded acquirers. They had dedicated intake floors, real CRM stacks, and the budget to absorb a $30,000 validation trial without flinching.
The solo attorneys and the 5-person firms calling me asking for help got pointed at the shared lead networks. The networks would sell the same accident to eight firms inside ninety seconds. By the time the solo called back, the prospect had already signed with whoever dialed first. The whole "buy leads" experience for a small firm was structurally broken.
Why MVA Leads exists
MVA Leadsis the version of the supply we always wanted to hand a solo attorney or a 5-person PI firm. Same paid-search and paid-social campaigns we’ve been running for years. Same TCPA compliance and real-time delivery. Sold exclusively to one firm at a time — no shared resale, no enterprise minimums, no $30K trial commitment.
The price tag is higher per lead than a shared network — exclusive always is. The math on a per-signed-case basis works because the prospect isn’t being called by seven other attorneys at the same moment. Contact rates run 3–5× higher. Sign-up rates run 2–4× higher. The cost-per-signed-case usually lands lower than shared by the second month.
How we work
MVA Leadsis intentionally narrow. We don’t run search-engine optimization. We don’t do website redesigns. We don’t take retainers, we don’t take management fees, we don’t take a cut of cases. We do one thing: produce exclusive motor-vehicle accident leads and ship them to your CRM the moment consent is captured.
If you’d like to see what supply looks like in your state, the fastest path is a 30-minute call:
— Tarun Kapoor, Founder, MVA Leads. Also founder of MassTortAgency.net.