What are aged MVA leads?
Aged MVA leads are accident inquiries resold 30 to 180 days after the person first submitted them, priced at $1–$60 against $585–$1,105 for real-time exclusive supply. Contact rates run 10–20% and signed-case rates 1–3%, because most claimants have already retained counsel. They work only for firms with a dialer, spare agent capacity, and a tolerance for volume — for everyone else the cost per signed case ends up higher than exclusive supply.
Vendors also market these as recycled leads, second-chance leads, data lists, or simply “aged data.” The defining characteristic is not the price — it is that the claimant submitted their inquiry to somebody else first, and has already had the conversation you are about to start.
What aged MVA leads cost by age tier
| Lead age | Price per record | Contact rate | Signed-case rate | Reality |
|---|---|---|---|---|
| 0–7 days | $40–$120 | 35–50% | 4–8% | Usually shared, not truly aged |
| 8–30 days | $10–$40 | 20–30% | 2–4% | Most already contacted by 3+ firms |
| 31–90 days | $3–$15 | 12–20% | 1–3% | Majority already represented |
| 90–180 days | $1–$5 | 10–15% | under 1% | Volume play only |
Do aged MVA leads actually convert?
Aged leads look cheap per record and are often expensive per case. At $5 per lead, a 15% contact rate and a 2% signed-case rate, a signed case costs $250 in media — but consumes roughly 50 dial attempts and several agent hours. Price the agent time in and the true cost per signed case frequently exceeds a $420 exclusive lead signing at 12%. Compare on loaded cost per signed case, never on cost per lead.
Work a concrete case. Buy 1,000 aged leads at $5 — $5,000 of media. At a 15% contact rate you reach 150 people, and at a 2% signed-case rate on the full list you sign 20. Media cost per case: $250. That is the number the vendor will quote you.
Now count the dialling. Reaching 150 people out of 1,000 records takes roughly 5,000–6,000 dial attempts at a realistic connect rate, which is about 130 agent-hours. At a fully loaded $28/hour that is $3,640 — against $5,000 of media. Your true cost per signed case is closer to $430 than $250, and you have consumed three-quarters of a full-time-equivalent month to get there.
Aged leads still win that comparison on paper against a $3,500 exclusive-supply case. The catch is the denominator. Those 20 signed cases skew heavily toward claimants nobody else wanted — untreated, minor-injury, or disputed-liability files. Case value on an aged book runs materially below a real-time book, and cost per signed case is only meaningful next to average case fee. Firms that track both usually find the aged channel produces more files and less revenue.
Who aged MVA leads genuinely work for
They are a real fit for a narrow profile of firm:
- A staffed dialer operation with idle capacity. If agents are already on payroll and not fully occupied, the marginal cost of working an aged list is close to zero and the economics flip.
- Firms testing new markets cheaply. An aged list is an inexpensive way to hear how claimants in an unfamiliar state describe their crashes before committing real-time budget.
- Firms with a genuine second-look proposition. Claimants dropped by another firm — declined cases, unresponsive counsel — are a real segment, and a firm that specifically markets to them can convert aged data others cannot.
They are a poor fit for almost everyone else — in particular any solo attorney or boutique firm whose intake capacity is the binding constraint. If your intake desk has spare hours, spend them on contact cadence against real-time supply, where each attempt is worth an order of magnitude more.
If you do buy them, work them properly
Purchased MVA leads need six to eight contact attempts across the first 72 hours, not two. The first attempt goes out inside five minutes, followed by a second within the hour, then alternating calls and texts across three days at varied times of day. Most firms mark a lead dead after two unanswered calls and write off supply that a disciplined cadence would have converted.
Five questions before you buy an aged list
- How old, precisely, and how is age measured? From original form submission, or from when the vendor acquired the record? The two can differ by months.
- How many times has this record been sold? Aged data is frequently sold repeatedly. Ask for the count, in writing.
- What consent artifact comes with it? Ask any vendor to produce all five for a lead you pick at random. A vendor that can only produce a checkbox flag is selling you litigation exposure. Consent that is months old is exactly where TCPA exposure concentrates — see TCPA compliance.
- Are records scrubbed against the DNC and litigator lists? On aged data this is not optional; serial TCPA plaintiffs are over-represented in resold files.
- Is there any credit policy at all? Most aged vendors sell strictly as-is. Know that going in rather than discovering it on the first disputed batch.
What we sell instead
We do not sell aged leads. We supply exclusive, real-time motor vehicle accident leads — one firm per lead, delivered by webhook within seconds of consent capture, at $585–$1,105 depending on state and case type, with a written credit policy for anything that fails the criteria agreed before delivery.
Compare the models directly on exclusive vs. shared MVA leads, or read the buying guide at buy MVA leads. If you want the category-level view across every personal injury case type and supply model, start with personal injury leads.
Pricing figures on this page follow the methodology of the MVA Lead Cost Report 2026: ranges aggregated from our own campaign delivery data and buyer-reported intake outcomes, updated 2026-07-27. The full tables and the machine-readable dataset live in the report.