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MVA leads in California

Exclusive leads for personal injury attorneys serving California: motor vehicle accident leads from state-specific campaigns, delivered in real time at a fixed cost per lead. Los Angeles County is priced separately: MVA leads in Los Angeles.

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What the California market looks like.

California is the largest MVA market in the country. High accident volume in Los Angeles County, strong demand for Spanish-language intake, and a litigation environment that supports above-average case values.

Typical CPL

$845 per exclusive lead.

Exclusive MVA leads in California run $845 per lead whatever the case type. Truck and wrongful-death cases cost the same per lead and sign less often, so each case costs more to acquire — but they produce 3–5× the average case fee. See how to buy MVA leads for the full pricing tables, vendor checklist, and cost-per-signed-case math.

Google Ads cost

What a car accident click costs in California.

  • San Diego, CA$517 avg CPC · 4,500 searches/mo
  • Sacramento, CA$301 avg CPC · 1,450 searches/mo
  • San Francisco, CA$194 avg CPC · 860 searches/mo

Google Ads data pulled 2026-09-25. Car accident lawyer CPC by city has every market we serve, and the MVA case budget calculator turns these clicks into a cost per signed case next to our fixed California price.

Cities covered

Major California metros.

  • Los AngelesReal-time delivery · state filters
  • San DiegoReal-time delivery · state filters
  • San FranciscoReal-time delivery · state filters
  • SacramentoReal-time delivery · state filters
  • FresnoReal-time delivery · state filters
Legal context

What California law means for MVA intake.

Statute of limitations
2 years for personal-injury claims — Cal. Code Civ. Proc. § 335.1. Speed-to-lead and speed-to-filing both matter; leads close to the deadline need immediate attorney review.
Fault system
California applies pure comparative negligence. California is an at-fault state with pure comparative negligence — an injured person can recover even if mostly at fault, with damages reduced by their share of fault.
Minimum coverage
$30,000 per person / $60,000 per accident bodily injury, $15,000 property damage (raised from 15/30/5 effective January 1, 2025). PIP is not required, so early questions about the at-fault driver's coverage and UM/UIM matter more.

How these rules translate into case values is covered in our MVA settlement statistics resource.

California also regulates who may route claimants to a firm. Before buying California supply, read what California SB 37 changes for lead buyers.

Legal context is provided for lead-buying and intake planning, not as legal advice. Statutes and insurance minimums change — verify current California law before relying on it in a claim.

Bilingual

Spanish-language MVA leads in California.

California has significant Spanish-speaking accident demand. We run bilingual campaigns and deliver Spanish leads to firms with Spanish-language intake. See Spanish MVA leads for details.

Buying in CA

Can I buy MVA leads in California?

Yes. Exclusive motor vehicle accident leads are available across California at $845 per lead, delivered in real time to your CRM or intake line. Set your case-type and metro filters, run a fixed cost per lead, and judge the first 30 days on cost per signed case.

  • Coverage. Statewide, or narrowed to Los Angeles, San Diego, San Francisco — Los Angeles typically drives the majority of California volume.
  • Screening window. Accident date is screened against California’s 2-year statute of limitations, so you are not paying for claims with no time left to build the file.
  • Bilingual intake required. Spanish-speaking claimants are a meaningful share of California demand; firms without Spanish-language intake convert measurably fewer of them.

Personal injury leads for sale in California

The California supply we sell is motor vehicle accident only — standard auto, motorcycle, pedestrian, rideshare, commercial truck, and vehicle-related wrongful death. Medical malpractice, mass tort, and premises cases are not supplied. See the full buying checklist, or compare pricing by case type.

How we calculate these numbers

Pricing figures on this page follow the methodology of the MVA Lead Cost Report 2026: ranges aggregated from our own campaign delivery data and buyer-reported intake outcomes, updated 2026-07-27. The full tables and the machine-readable dataset live in the report.

FAQ

Frequently asked

What are MVA leads in California?
MVA leads in California are exclusive, real-time motor vehicle accident inquiries from injured residents of California actively seeking a personal injury attorney. Exclusive CPL runs $845 per lead, the same across case types. Bilingual (English + Spanish) intake is essential in this market.
What is the statute of limitations for a car accident claim in California?
The statute of limitations for a motor vehicle accident injury claim in California is 2 years (Cal. Code Civ. Proc. § 335.1). California applies pure comparative negligence. California is an at-fault state with pure comparative negligence — an injured person can recover even if mostly at fault, with damages reduced by their share of fault.
Is California a no-fault state?
California is an at-fault state with pure comparative negligence — an injured person can recover even if mostly at fault, with damages reduced by their share of fault. Minimum required coverage: $30,000 per person / $60,000 per accident bodily injury, $15,000 property damage (raised from 15/30/5 effective January 1, 2025).
Can I buy MVA leads in California?
Yes. Exclusive motor vehicle accident leads are available across California at $845 per lead, delivered in real time to your CRM or intake line. Coverage is statewide or narrowed to Los Angeles, San Diego, San Francisco, and accident date is screened against California's 2-year statute of limitations.
Are personal injury leads for sale in California?
The California supply we sell is motor vehicle accident only — standard auto, motorcycle, pedestrian, rideshare, commercial truck, and vehicle-related wrongful death, at $845 per exclusive lead. Medical malpractice, mass tort, workers' compensation, and premises liability leads are not supplied.
How do I buy MVA leads in California?
To buy MVA leads in California: choose a provider running California-specific campaigns, agree a fixed cost per lead (exclusive supply in California runs $845), set your intake filters (case type, injury, Los Angeles or statewide), connect real-time delivery to your CRM, and judge the first month on cost per signed case — not cost per lead.
How much do MVA leads cost in California?
Exclusive MVA leads in California typically run $845 per lead, with cost per signed case landing between $3,200 and $4,800 on standard auto cases and $5,300–$22,100+ on catastrophic and truck cases.
Which California cities have the highest MVA lead demand?
Demand concentrates in Los Angeles, San Diego, San Francisco and surrounding metros. Los Angeles typically drives the majority of statewide volume.
Do I need bilingual intake for California MVA leads?
Yes — Spanish-speaking accident victims make up a meaningful share of California MVA demand, and firms without bilingual intake convert measurably fewer of those leads.
How much do lawyers pay for leads?
In 2026, shared MVA leads run roughly $30–$120 each and exclusive leads $585–$1,105, with standard auto cases signing at $3,900–$11,050 per case and catastrophic or commercial-truck cases at $5,300–$22,100+. Full benchmark tables by case type and state are on our pricing page.
What are exclusive MVA leads?
An exclusive MVA lead goes to a single law firm — it is never resold or shared with competing attorneys. Because the injured person hears from only one firm, contact and signing rates run several times higher than shared supply. The complete breakdown lives on the MVA Leads homepage.
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Buy exclusive MVA leads in California.

Fixed cost per lead. Exclusive to your firm. Real-time delivery.

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