MVA leads in New York

New York is a no-fault state with strict serious-injury thresholds, so intake screening matters more than headline lead volume. NYC dominates demand; upstate markets are smaller but cheaper per lead.

New York City — all five boroughs plus the Long Island Expressway and I-95 approaches — dominates statewide demand. Upstate volume concentrates along I-90 through Buffalo, Rochester, Syracuse, and Albany.

NYC is a saturated, expensive advertising market where the serious-injury threshold makes intake screening the real differentiator. Upstate markets are meaningfully cheaper per lead with less competition. Every lead we deliver is sold to one firm only — see how exclusive MVA leads work.

New York is a no-fault state: no-fault benefits cover initial economic losses regardless of fault, and a third-party lawsuit generally requires a 'serious injury' as defined by Insurance Law § 5102(d) — fracture, significant disfigurement, permanent limitation, and similar categories. For fault allocation, New York follows pure comparative negligence.

Most New York personal injury claims carry a three-year statute of limitations from the accident date, with much shorter notice-of-claim deadlines for cases against municipal entities. Filing windows like this are why speed-to-lead matters: the earlier a firm reaches an injured claimant, the more of that window is left to build the case.

General information about New York law, not legal advice.