Why solo and small-firm attorneys buy MVA leads
Referrals are unpredictable, PPC takes months to dial in, and SEO is a 12-month play. Buying exclusive MVA leads gives an attorney a predictable monthly supply of vetted accident cases, which is what makes month-over-month revenue forecasting possible.
What attorneys actually pay
Personal injury attorneys typically pay $30–$120 per shared lead and $250–$500 per exclusive MVA lead in the United States. Cost per signed case usually runs $1,500–$3,000 for standard auto accidents and $5,000–$15,000+ for catastrophic, wrongful-death, or commercial-truck cases.
On a per-signed-case basis, exclusive MVA leads usually beat shared networks because the contact rate is dramatically higher. See the full breakdown on the pricing benchmarks page.
How to evaluate an MVA lead vendor as an attorney
- Is each lead sold to one firm only?
- Is the lead delivered in real time (under 5 minutes)?
- Are buyer-defined filters honored (case type, injury threshold, geography)?
- Is TCPA-compliant consent captured and timestamped?
- Are unqualified leads credited under a clear written policy?
- Can you start without a multi-month or five-figure trial commitment?
Solo attorney vs. firm — does it change the math?
The unit economics are the same. The difference is intake bandwidth: a solo attorney can usually handle 5–15 new MVA inquiries per week without quality degrading, while a firm can absorb significantly more. Start with a volume that matches your intake bandwidth — don’t pay for leads you can’t call back within minutes.