Cost per MVA lead — 2026 benchmarks
Numbers personal injury firms are actually paying for exclusive MVA leads right now, broken out by case type and state, with the cost-per-signed-case math.
Why CPL alone misleads buyers
Headline CPL is a vanity number. A $90 shared lead at a 3% sign rate is worse than a $400 exclusive at a 14% sign rate. Always compute the cost per signed case before you decide whether a lead source is “expensive.”
The full benchmark tables live on the pricing page.
State-level cost per lead
Cost per lead moves with accident volume, competition, and case values, so state matters as much as case type. State pages carry the current per-lead range and market notes for each market — start with California, Texas, and Florida, the three largest MVA markets.
How to read these benchmarks
- Ranges, not single numbers. Your case mix and intake speed move the curve.
- State effects are real — California costs more than Oregon for predictable reasons.
- Cost per signed case is the only number that matters in a budget review.
Three levers to improve your numbers
- Reduce speed-to-lead. Sub-5-minute first call materially lifts contact rate.
- Tighten case-type filters. Don’t pay for inquiries you wouldn’t sign.
- Train intake on objection handling. Most lost signings die in the first call.
Next steps
Compare the two supply models in exclusive vs. shared MVA leads, see why exclusivity changes the math on the exclusive MVA leads page, or go straight to how to buy MVA leadswhen you’re ready to run a trial.