Multi-state supply, single accountability
Firms operating in three or more states usually want a single point of accountability for lead supply. We run state-specific campaigns under one master agreement, deliver into one intake CRM, and report on cost per signed case by state and case type — instead of forcing your team to manage a dozen vendors.
CRM and intake integration
Standard delivery options for law-firm buyers:
- Webhook → your case management system (Litify, Filevine, CASEpeer, MyCase, Clio, Lawmatics).
- Direct API push to a custom intake stack.
- Warm phone transfer to your intake floor for high-intent leads.
- SMS-first delivery for firms running text-based qualification flows.
Scaling without quality degradation
The reason exclusive supply scales better than shared networks: as you increase volume in a shared network, more firms see the same leads and CPL drifts upward while contact rates fall. With exclusive state-specific campaigns, supply increases by adding states, expanding case types, or widening geographies — not by re-selling the same lead more times.
Economics of a $50K/month firm-level program
Personal injury lawyers reach $500,000+ in annual fee revenue by signing a steady volume of moderate-to-high-value cases. A common path: 30–50 signed MVA cases per year at an average net fee of $12,000–$20,000, fueled by predictable lead acquisition, tight intake conversion, and disciplined case selection.
Indicative math: $50,000/month at an average $300 CPL = ~166 leads/month. At a 14% sign-up rate, that’s ~23 signed cases/month. At a $14,000 average net fee (mix of auto and truck), gross fee revenue from leads alone is ~$320,000/month — before referral fees and recoveries from older cases.
Reporting we ship by default
- Weekly lead volume by state and case type.
- Contact rate, intake-qualified rate, and signed-case rate.
- Cost per qualified lead and cost per signed case.
- Per-state CPL drift alerts.