Background
Tarun started buying media for personal-injury firms in 2019 — Google Ads first, then Meta, TikTok, and connected TV as the channels matured. At MassTortAgency.net that work grew into the mass-tort side of plaintiff acquisition: talc, hair relaxer, Roundup, AFFF, and Camp Lejeune campaigns delivered on real-time webhooks.
MVA Leads, founded in 2024, is the narrower product that came out of that experience: exclusive motor-vehicle-accident leads, one firm at a time, priced per lead. The full story is on the about page, and the pricing model is laid out on the pricing page.
Writing
Tarun writes Field Notes — first-hand operator essays on PI lead acquisition: what the ad platforms are doing, what intake teams get wrong, and what the spend data actually shows. Every article on this site carrying his byline is written from that buying-side experience.
Topics covered
- MVA (motor vehicle accident) lead generation
- Personal injury marketing and paid media
- Legal intake and signed-case conversion
- Mass-tort plaintiff acquisition