State of MVA lead supply — New York
What an actual prospective buyer receives by email when they request a benchmark for New York. Redacted, but the numbers are real for May 2026.
What New York looks like for MVA right now.
New York is a no-fault state with a serious-injury threshold, which is the single most important fact about its MVA economics. Below that threshold, the case stays in the PIP / first-party economy and never reaches a third-party recovery. Above it, settlement values run materially higher than most other states.
Net effect on lead supply: NY has fewer cases per capita than CA or TX, but the ones that qualify produce stronger case fees. Exclusive CPL is moderately elevated as a result ($350 is in the upper-middle band nationally) but cost-per-signed- case ($2,600) sits below the national auto-MVA average.
- NYC metro drives roughly 78% of statewide MVA volume.
- Long Island (Nassau / Suffolk) is the second-densest pocket.
- Buffalo, Rochester, Albany are smaller markets with cheaper CPL ($390–$430) but lower monthly volume ceilings.
Open. Limited.
We currently have 2 of a maximum 3 exclusive seats open in New York at the moment of writing. State-specific exclusivity means each seat receives 100% of the qualified MVA inquiries we generate for that buyer's defined filters — no overlap with the other seats, no shared resale.
Once the third seat closes, NY moves to a waitlist until a current buyer pauses or releases volume. We typically see one seat turn over per quarter.
$350 in, $2,600 out — by budget tier.
Run the same unit economics at four budget tiers. Sign rate held constant at the New York observed average. Case fees and ROI not shown — those depend on your firm's case mix and settlement velocity.
| Monthly budget | Leads / mo | Expected signs | Cost / case |
|---|---|---|---|
| $5,250 | 15 | 2 | $2,600 |
| $10,500 | 30 | 4 | $2,600 |
| $21,000 | 60 | 8 | $2,600 |
| $35,000 | 100 | 13–14 | $2,600 |
| $70,000 | 200 | 27 | $2,600 |
Highlighted row is the most common starting point for boutique NY firms.
What the leads actually look like.
Twelve-week rolling average for our New York exclusive supply:
- 62% — standard auto, passenger vehicle
- 14% — commercial / livery / for-hire vehicle
- 9% — motorcycle
- 8% — pedestrian / cyclist
- 4% — truck (under 26,000 lb GVWR)
- 3% — rideshare (Uber / Lyft passenger or driver)
Each lead arrives with TCPA-compliant consent, an accident date inside the last 14 days, and a self-reported injury that required medical attention. Filters available to tighten further: minimum accident severity, hospitalization required, no-prior-attorney, ZIP-level inclusion or exclusion.
How a New York lead reaches your firm.
Each MVA lead is routed to your firm within five minutes of consent capture. Standard delivery options:
- Webhook → Litify, Filevine, CASEpeer, Lawmatics, Clio, MyCase, or a custom intake stack.
- Warm phone transfer → your intake line during business hours. Recommended for the first 30 days while you read the funnel.
- SMS-first flow → for firms running text-based qualification before the intake call.
We provide a weekly cost-per-signed-case report by lead source, case type, and ZIP grouping so you can tighten filters as the first three months produce signal.
If New York is your market, the next step is a 30-minute call.
We'll confirm the seat status, walk through your firm's existing intake flow, agree filters, and lock the CPL in writing. No retainer, no validation trial, no enterprise minimum — month-to- month from day one.
Methodology & caveats
- CPL of $350 reflects the May 2026 weighted-average exclusive cost for New York MVA leads sold through our supply, English-language, passenger-vehicle case filters applied. Truck and wrongful-death verticals price separately.
- Cost-per-signed-case of $2,600 reflects the 90-day rolling average for active NY exclusive buyers in our supply. Your firm's actual signed-case rate will move this number ±35% depending on intake speed, contact-rate discipline, and case- type filter selection.
- "Sign rate" is computed as signed retainers ÷ leads delivered (not ÷ leads contacted). Industry data sometimes uses contacted-only denominators, which inflates rates by 1.4–1.6×.
- Seat counts, case-mix percentages, and ZIP-density figures are updated on the first business day of each month and reflect the prior 12-week rolling window.
- This is a sample report. The version you receive after requesting one is identical in structure but reflects your named state, your asked filters, and the live seat count at that moment.
See the same report for your state.
Book 30 minutes and we'll generate it live on the call.