{"name":"MVA Lead Cost Report 2026","description":"2026 benchmarks for motor vehicle accident (MVA) lead pricing in the United States: shared and exclusive cost per lead, signed-case rates, and cost per signed case, broken out by case type and state.","publisher":"MVA Leads","url":"https://mvaleads.org/reports/mva-lead-cost-report-2026","datePublished":"2026-07-13","dateModified":"2026-07-13","temporalCoverage":"2025-01/2026-06","methodology":"Ranges are aggregated from exclusive MVA lead campaigns run by MVA Leads and Mass Tort Marketing Agency across our active states, combined with buyer-reported intake outcomes (contact rate, signed-case rate) from participating firms and observed shared-network pricing in the same markets. Figures are reported as ranges because case mix, metro, and intake speed move results; they are updated as new delivery data accumulates.","byCaseType":[{"caseType":"Standard auto","sharedCpl":"$40–$90","exclusiveCpl":"$250–$400","signedRate":"10–18%","costPerSignedCase":"$1,800–$2,800"},{"caseType":"Motorcycle","sharedCpl":"$60–$120","exclusiveCpl":"$300–$450","signedRate":"10–16%","costPerSignedCase":"$2,200–$3,500"},{"caseType":"Pedestrian","sharedCpl":"$80–$150","exclusiveCpl":"$320–$500","signedRate":"9–14%","costPerSignedCase":"$2,500–$4,000"},{"caseType":"Commercial truck","sharedCpl":"$120–$300","exclusiveCpl":"$450–$900","signedRate":"6–12%","costPerSignedCase":"$5,000–$12,000"},{"caseType":"Wrongful death","sharedCpl":"$200–$500","exclusiveCpl":"$600–$1,200","signedRate":"5–10%","costPerSignedCase":"$8,000–$15,000+"}],"byState":[{"market":"California","code":"CA","exclusiveCplLow":280,"exclusiveCplHigh":450,"bilingual":true},{"market":"Texas","code":"TX","exclusiveCplLow":220,"exclusiveCplHigh":380,"bilingual":true},{"market":"Florida","code":"FL","exclusiveCplLow":240,"exclusiveCplHigh":400,"bilingual":true},{"market":"New York","code":"NY","exclusiveCplLow":260,"exclusiveCplHigh":420,"bilingual":false},{"market":"Oregon","code":"OR","exclusiveCplLow":180,"exclusiveCplHigh":290,"bilingual":false},{"market":"Los Angeles","code":"CA","exclusiveCplLow":300,"exclusiveCplHigh":500,"bilingual":true},{"market":"Houston","code":"TX","exclusiveCplLow":230,"exclusiveCplHigh":400,"bilingual":true},{"market":"New Jersey","code":"NJ","exclusiveCplLow":260,"exclusiveCplHigh":420,"bilingual":true},{"market":"Ohio","code":"OH","exclusiveCplLow":200,"exclusiveCplHigh":320,"bilingual":false},{"market":"Pennsylvania","code":"PA","exclusiveCplLow":230,"exclusiveCplHigh":380,"bilingual":false},{"market":"Illinois","code":"IL","exclusiveCplLow":240,"exclusiveCplHigh":380,"bilingual":true},{"market":"Georgia","code":"GA","exclusiveCplLow":220,"exclusiveCplHigh":360,"bilingual":false}]}