{"name":"Car Accident Lawyer CPC by City 2026","description":"What Google Ads charges personal injury firms per click on car accident keywords in 26 U.S. metros, with top-of-page bid ranges, search volume, truck-accident premiums, and a cost index against the median market.","publisher":"MVA Leads","url":"https://mvaleads.org/reports/car-accident-lawyer-cpc-by-city-2026","datePublished":"2026-09-25","dateModified":"2026-09-25","dataPulled":"2026-09-25","source":"Google Ads Keyword Planner data via DataForSEO keywords_data/google_ads/search_volume/live","methodology":"For each metro we pulled Google Ads Keyword Planner metrics (via DataForSEO, English, location-targeted to the metro) for six keywords: car accident attorney, car accident lawyer near me, auto accident lawyer, car accident lawyer [city], truck accident lawyer, and personal injury lawyer. A metro's average CPC is the search-volume-weighted mean of Google's historical average CPC across the four car-accident keywords, so a high-volume term counts for more than a rare one. The top-of-page bid range is weighted the same way; Google caps the high bid at $1,000, so capped values read as 'at least'. CPCs under $10 on head terms are reporting artifacts and are excluded. Metros with fewer than three priced keywords or under 1,000 monthly searches are flagged as thin data. Only metros in markets MVA Leads serves are published.","limitations":"Keyword Planner figures are Google's estimates, not auction receipts. They describe exact head terms, while real campaigns also buy cheaper long-tail and broad-match traffic, so a firm's blended CPC usually sits below these head-term prices. Low-volume metros swing hard month to month. Treat single-metro figures as directional, and the ranking between metros as the more reliable signal.","medianCpc":232,"metros":[{"slug":"dallas","name":"Dallas, TX","stateSlug":"texas","stateName":"Texas","searches":2660,"avgCpc":537,"bidLow":127,"bidHigh":497,"truckCpc":823,"piCpc":193.11,"confidence":"standard","costIndex":2.31},{"slug":"san-diego","name":"San Diego, CA","stateSlug":"california","stateName":"California","searches":4500,"avgCpc":517,"bidLow":115,"bidHigh":616,"truckCpc":null,"piCpc":112.17,"confidence":"standard","costIndex":2.23},{"slug":"san-antonio","name":"San Antonio, TX","stateSlug":"texas","stateName":"Texas","searches":3470,"avgCpc":414,"bidLow":183,"bidHigh":391,"truckCpc":null,"piCpc":266.35,"confidence":"standard","costIndex":1.78},{"slug":"phoenix","name":"Phoenix, AZ","stateSlug":"arizona","stateName":"Arizona","searches":2620,"avgCpc":409,"bidLow":160,"bidHigh":669,"truckCpc":858,"piCpc":121.8,"confidence":"standard","costIndex":1.76},{"slug":"jacksonville","name":"Jacksonville, FL","stateSlug":"florida","stateName":"Florida","searches":1300,"avgCpc":373,"bidLow":86,"bidHigh":461,"truckCpc":null,"piCpc":130.23,"confidence":"standard","costIndex":1.61},{"slug":"cincinnati","name":"Cincinnati, OH","stateSlug":"ohio","stateName":"Ohio","searches":370,"avgCpc":349,"bidLow":134,"bidHigh":700,"truckCpc":null,"piCpc":102.69,"confidence":"thin","costIndex":1.5},{"slug":"sacramento","name":"Sacramento, CA","stateSlug":"california","stateName":"California","searches":1450,"avgCpc":301,"bidLow":150,"bidHigh":745,"truckCpc":1059,"piCpc":741.66,"confidence":"standard","costIndex":1.3},{"slug":"orlando","name":"Orlando, FL","stateSlug":"florida","stateName":"Florida","searches":1560,"avgCpc":262,"bidLow":118,"bidHigh":351,"truckCpc":645,"piCpc":310.8,"confidence":"standard","costIndex":1.13},{"slug":"austin","name":"Austin, TX","stateSlug":"texas","stateName":"Texas","searches":4050,"avgCpc":249,"bidLow":134,"bidHigh":377,"truckCpc":1500,"piCpc":203.73,"confidence":"standard","costIndex":1.07},{"slug":"pittsburgh","name":"Pittsburgh, PA","stateSlug":"pennsylvania","stateName":"Pennsylvania","searches":300,"avgCpc":241,"bidLow":19,"bidHigh":57,"truckCpc":null,"piCpc":83.03,"confidence":"thin","costIndex":1.04},{"slug":"los-angeles","name":"Los Angeles, CA","stateSlug":"los-angeles","stateName":"Los Angeles","searches":8490,"avgCpc":237,"bidLow":72,"bidHigh":553,"truckCpc":586,"piCpc":165.28,"confidence":"standard","costIndex":1.02},{"slug":"buffalo","name":"Buffalo, NY","stateSlug":"new-york","stateName":"New York","searches":3160,"avgCpc":232,"bidLow":51,"bidHigh":205,"truckCpc":null,"piCpc":66.54,"confidence":"standard","costIndex":1},{"slug":"new-york-city","name":"New York City, NY","stateSlug":"new-york","stateName":"New York","searches":8790,"avgCpc":231,"bidLow":69,"bidHigh":306,"truckCpc":222,"piCpc":178.54,"confidence":"standard","costIndex":1},{"slug":"miami","name":"Miami, FL","stateSlug":"florida","stateName":"Florida","searches":2590,"avgCpc":226,"bidLow":75,"bidHigh":507,"truckCpc":558,"piCpc":74.13,"confidence":"standard","costIndex":0.97},{"slug":"portland","name":"Portland, OR","stateSlug":"oregon","stateName":"Oregon","searches":1380,"avgCpc":225,"bidLow":93,"bidHigh":338,"truckCpc":null,"piCpc":236.32,"confidence":"standard","costIndex":0.97},{"slug":"boston","name":"Boston, MA","stateSlug":"massachusetts","stateName":"Massachusetts","searches":940,"avgCpc":224,"bidLow":126,"bidHigh":241,"truckCpc":null,"piCpc":178.58,"confidence":"thin","costIndex":0.97},{"slug":"houston","name":"Houston, TX","stateSlug":"houston","stateName":"Houston","searches":10260,"avgCpc":219,"bidLow":185,"bidHigh":455,"truckCpc":836,"piCpc":175.53,"confidence":"standard","costIndex":0.94},{"slug":"tucson","name":"Tucson, AZ","stateSlug":"arizona","stateName":"Arizona","searches":240,"avgCpc":217,"bidLow":22,"bidHigh":300,"truckCpc":null,"piCpc":93.89,"confidence":"thin","costIndex":0.94},{"slug":"columbus","name":"Columbus, OH","stateSlug":"ohio","stateName":"Ohio","searches":1140,"avgCpc":216,"bidLow":83,"bidHigh":280,"truckCpc":756,"piCpc":152.55,"confidence":"standard","costIndex":0.93},{"slug":"san-francisco","name":"San Francisco, CA","stateSlug":"california","stateName":"California","searches":860,"avgCpc":194,"bidLow":257,"bidHigh":573,"truckCpc":120,"piCpc":37.44,"confidence":"thin","costIndex":0.84},{"slug":"philadelphia","name":"Philadelphia, PA","stateSlug":"pennsylvania","stateName":"Pennsylvania","searches":1330,"avgCpc":193,"bidLow":83,"bidHigh":384,"truckCpc":241,"piCpc":321.2,"confidence":"standard","costIndex":0.83},{"slug":"cleveland","name":"Cleveland, OH","stateSlug":"ohio","stateName":"Ohio","searches":400,"avgCpc":166,"bidLow":44,"bidHigh":363,"truckCpc":null,"piCpc":226.8,"confidence":"thin","costIndex":0.72},{"slug":"chicago","name":"Chicago, IL","stateSlug":"illinois","stateName":"Illinois","searches":2170,"avgCpc":158,"bidLow":84,"bidHigh":457,"truckCpc":902,"piCpc":99.49,"confidence":"standard","costIndex":0.68},{"slug":"atlanta","name":"Atlanta, GA","stateSlug":"georgia","stateName":"Georgia","searches":5300,"avgCpc":157,"bidLow":96,"bidHigh":272,"truckCpc":702,"piCpc":103.78,"confidence":"standard","costIndex":0.68},{"slug":"tampa","name":"Tampa, FL","stateSlug":"florida","stateName":"Florida","searches":3500,"avgCpc":134,"bidLow":51,"bidHigh":233,"truckCpc":null,"piCpc":253.69,"confidence":"standard","costIndex":0.58},{"slug":"new-jersey-statewide","name":"New Jersey (statewide)","stateSlug":"new-jersey","stateName":"New Jersey","searches":5460,"avgCpc":132,"bidLow":57,"bidHigh":235,"truckCpc":null,"piCpc":139.65,"confidence":"standard","costIndex":0.57}]}